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VISUAL MERCHANDISING

(FRM4004)

Visual Merchandising also shows the ability to work in a group and to also produce individual visual booklets along with a group window and in-store concept for a chosen brand and store and to present our work to a panel of tutors.

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  • A Visual book showed the thought process and exploration of a concept through research of text and imagery including theme, key runway looks, street style, visual mercandising, inspiration and show brand identity.

  • Window guidelines and In-Store merchandising was created in photoshop showing the thought process of layout, fixtures, zones, height, mannequins, shelving and accessories.

  • Group presentation analysed the group work and outcomes produced, highlighting research on the trend, designer, brand and a breakdown of componants used in the window and in-store designs.

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