Final Major Project features a range of skills put together from previous modules to produce a business plan, brand style guide, marketing material, visual merchandising concept, range plan, website concept and a collaboration photoshoot.

• The overall breif was put together with the help of a tutor where we decided which elements were needed in relation to individual projects.

• An idea based from research in our dissertations were developed to produce outcomes.

• The business plan inluded the concept, USP, services, consumer,  competitor, financial plan and future growth.

• The brand style guide included concept, brand values, logo, colours, font, imagery, 

• Marketing material included posters, flyers, social media advertisements and hang tags.

• Visual merchandising concept included floor plan, layout, window display and in-store display.

• The range plan included a womens s/s collection and a mens s/s collection.

• The website concept included images of the new collection and the look of the shopping experience.

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