Events Management shows the ability to work within a group to produce a live event to raise money for a chosen charity with the help of fundraising. The name of our events group was Embrace Events.

• Research on a chosen charity was put together to create a proposal presentation including the concept of the event planned and objectives, the charity, roles and responsibilities, the venue, brand allignment, target market, marketing and promotional strategy, sponsorship and fundraising, event plan, health and safety, finanical forecast.

• The live event was then observed by tutors observing teamwork, location, customer service, cleanliness, value for money, local press, social media, extra revenue streams, delivery of objectives, food and drink, ambiance, marketing and creativity, data capture, attendance and event legacy.

• A final presentation was then delivered evaluating the event including images, what happened on the day, press articles, sponsorship and event legacy.

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